Are Flyers Still Effective Today?

People have been using flyers to promote their businesses, services, and ideas for decades. For a while, they were even thought to be one of the most effective forms of advertising. But, in this digital age, are flyers still effective?

What is a flyer?

A flyer is a type of paper advertisement produced in large quantities and distributed to a large number of people in public areas, through the mail, or by hand.

There are two types of flyers: 

Door drops. There is no address on these fliers, and they are not addressed to a "householder" or "occupant."

Addressed mail. A flyer that is addressed to a single member in the household. 

A short history of flyers

Important information was communicated via handwritten paper newsletters in Renaissance Italy when flyers first emerged. With the development of the printing machine, all of this improved. This resulted in the printing of leaflets, which allowed for a more elaborate design.

However, with the turn of the century came the dawn of the digital age. People stopped venturing out into the streets to study new things and instead turned to their computers. Are flyers still thriving in this day and age?

Are flyers still effective?

Yes. According to DMA statistics, flyers are still a successful marketing tool for both addressed mail and door drop distribution techniques.

For addressed mail. 57% of people open up an addressed flyer when it arrives, while 8% opens it within 28 days. Only 5% read, look, or glance at it, while 23% did within a 28-day period. 

For mail delivered via door drops, 5% read, look, or glance at an unaddressed flyer, while 16% put it aside to look at later. 

How to have an effective flyer?

To have an effective flyer, it must be: 

• Make sure the vital information is displayed clearly and boldly on your flyer. Your message will be recognized if you use bright colors and a creative design.
• Ensure that your flyer design accurately reflects your company and brand - include company logos and colors that are connected with your firm, as well as photographs to strengthen your brand.
• Determine the people or types of businesses you're aiming to attract, and make sure your flyer design includes content that will immediately pique their attention.

Global Presence Enterprises Print (GPE Print) is a printing services company based in Florida. We offer various printing services from quality print business cards, signs and banners, and other marketing materials. We also handle gifts, decorations, apparel, and mail services. To customize your own flyers, submit your print quote or graphic design quote requests via our website www.gpeprint.globalpresence.org/flyers or contact us at (305) 501-4280. You can also schedule a visit at our office address 10031 Pines Blvd #220, Pembroke Pines, FL 33024.